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About Us

We are a multi-award-winning organisation, providing high-quality, cost-effective consultancy, management, and education services to sports organisations worldwide. We strive to provide solutions that add value and drive positive change, reflecting the diverse needs of sport and physical activity, underpinned by our strong approach to training and development since our founding by Simon Kirkland in 2002.

Our vision is:

Transform sport and physical activity through empowering and inspiring people.

Achieved through:

  • Our delivery of high-quality products and services
  • The development of innovative solutions that drive change and maximise the impact
  • Providing accessible learning and development opportunities

Our mission is to:

Provide solutions that add value and drive positive change, reflecting the diverse needs of sport and physical activity.


Shaped to drive the work that we do, our values of Passion, Integrity, Excellence and Togetherness were derived from Simon’s dedication to providing services that suit the timescales of consultants while delivering high-quality services that present value and unrivalled standards of excellence. As a whole staff team, we review these values regularly to ensure they continue to define who we are as a company and the actions we work we strive to achieve.

Our Founding principles set by Simon in 2002 are still true today: As an organisation, our cultural starting point was to make Sport for development work sustainably, and commercially viable but with a strong social investment in communities and people based on the following principles:

  • Value for money
  • Consultancy based on expertise
  • Providing consultancy that gave solutions not just feeding back on what was already known
  • Disrupting the sector to benefit of people in disadvantaged positions
  • Providing a culture that enabled people to nurture their skills and not be discriminated against because of their gender or background
  • Working remotely and being streamlined in operational delivery through minimal central costs
  • working with those who have fewer resources

We are proud of what we have achieved and more importantly how we have achieved this.

Our strategic themes both reflect our cultural values and where our expertise lies. If in doubt speak to our people or partners.

Our Core Values

Passion: Inspired by our mission, we are driven to make a difference.

Integrity: We commit and hold ourselves accountable to the highest standards of ethics.

Excellence: We strive for high quality by challenging, reflecting, learning and improving.

Togetherness: We use the power of collective working to share, empower, educate and innovate.

Contact Us

You can contact us via phone, email or visit us at our offices in Birmingham...

Our Team

We have a small and friendly team each committed to playing their role in developing the sport sector...

Our Office

Our office is in the heart of Birmingham situated on George Road, Edgbaston. Just 15 minutes walk from Birmingham New Street Train Station, three minutes walk from Five Ways train station and within 10 minutes drive of Junction 6...

Our History of Success

Since 2002 we have been working to provide high quality, cost effective consultancy, management and administration services to sports organisations...

Our Awards and Accreditations

We pride ourselves on giving award winning service. See some of the awards and recognition we have achieved since 2002...

Our Policies

Links to a number of our key policies and forms...


Sport Structures is committed to safeguarding and aims to create a culture of vigilance; we expect everyone who works at the company and with us, to share this commitment....

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