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We have worked with Central Education to carry out a critical business review. At the present time, the company is in a great position but there is an appetite to up-level in the coming years. Therefore, it was a great time for Sport Structures to support with a strategy mapping and business review process, this in turn led to a review of the current position and then us understanding what the future looks like for the company.

The project was broken up into the following key stages:

  1. SWOT analysis/market positioning activity
  2. Vision/Mission
  3. Company objectives/KPIs (finance, customer, business process, staff)
  4. Transformational objectives
  5. Recommendations

The Central Education team were left with a report which included the key deliverables included below:

1. Current position

  • SWOT analysis
  • Market research

2. Key performance indicators

  • Finance
  • Business process
  • Customer
  • Staff

3. Transformational actions

4. Recommendations for the future

  • Proposed amendments/refinements to the strategy
  • Recommendation report


6-12 months – due to the nature of the managing director being on maternity leave from April 2021. The 2021-2022 objective will be to maintain current business activities.

12 months onwards – we foresee that this period of time will be a real opportunity to move from maintenance to growth activities in order to grow the business to a new level.

Georgina Perry, managing director of Central went on to say "Over the past year, Sports Structures have supported me in some form with every element of my business. Simon’s business expertise and knowledge of the sports sector has been a consistently invaluable second opinion, and Natalie’s ability to collate the information from our meetings into an easily digestible format has really allowed me to understand and action things effectively - particularly in the areas I have previously lacked focus. The process has trained me to focus on the right areas of the business to enable progression and growth. I would highly recommend Sports Structures’ friendly and efficient service to any business looking for advice or consultancy, from gaining some guidance or creating a business plan, to transforming your whole business."

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