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The ABA have contracted us to explore and report, through a series of qualitative case studies, the boxing satellite club programme.

Outline
With many governing bodies trying to understand the core market they serve, the ABA have contracted us to explore and report, through a series of qualitative case studies, the boxing satellite club programme.

Approach
We will investigate areas including the impact on engaging and transitioning inactive people into actives. And challenging the perceptions of Boxing whilst testing a pre programme implementation model, what works for the participants. We are also exploring the importance of the environment and coach and factors that are important here for design principles. We are currently travelling the country to carry out focus groups within boxing clubs.

Outcome
All this will be put into a context of the five DCMS outcomes.

 

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