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Summary

Between June 2014 and April 2015, Lisa West and Katherine Robinson worked with BaseballSoftballUK (BSUK) to support them on a number of key delivery areas. Lisa began the work by reviewing the national participation programme offer that BSUK were using as the foundation of their drive to increase the number of people playing the sport. Alongside this, Kath Robinson worked with BSUK on their marketing and communications strategy.

Approach

The review was completed over the summer and a clear way forward was identified – a brand new participation programme – Hit the Pitch. Hit the Pitch is an all encompassing offer that provides a simple and structured way for organisations to engage with the sports of baseball and softball. Lisa worked with BSUK for a further 6 months after the review to project manage the implementation of the new programme. Management and support ranged from establishing a new brand for the programme, to designing and developing a new website, to staff training and developing all the guidance and communication documents needed in order for the programme to be a success. The work culminated in the launch of the programme in London, in April 2015.

The programme also involved the development of the new Hit the Pitch Activator course, a 3 hour course to teach people the basics of the game and how to facilitate it. The course is now being delivered, across the country, by Sport Structures as part of the education services contract with BSUK.

In developing the marketing strategy, Kath ran consultation workshops, examined the market segments associated with the sport as well as working alongside the team to understand the needs of the organisation. The strategy outlines the overall approach that the NGB should strive for in the future as well as containing a useful toolkit as an easy reference guide in day to day marketing and communications.

Outcome

The relationship between the two organisations has been a huge success, with BSUK rating the service we provided as excellent and reported that they would definitely use our services again in the future.

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