Living in a digital age, with continual opportunities to engage with members and the wider community, marketing is becoming increasingly important for sports clubs. This workshop will support clubs to navigate through the marketing minefield and enhance their profile.
Workshop outcomes
By the end of this workshop, delegates will be able to support clubs to:
- Understand the key principles of a club marketing strategy
- Describe how to develop a marketing strategy using a simple framework
- Identify different marketing channels to maximise exposure
- Understand how to effectively monitor and evaluate their marketing strategy
Eligibility:
Delegates must be:
- a member of the paid, professional workforce working in England (e.g. an Active Partnership/NGB/Sport for Development member of staff)
- able to communicate effectively in English
Online requirements:
In order to access this workshop online, delegates will be required to:
- Have access to a laptop. A tablet is acceptable but functionality for interactive elements of the workshop can be limited. The device must have access to a microphone as the workshop will be interactive
- Have good WIFI access
- Have access to an environment with limited distractions which is conducive to learning
- Be able to log into the workshop 10 minutes ahead of the designated start time.
If you have any additional learning needs, please let us know when registering for the workshop so we can support you.
