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About Us

Sport Structures was formed by Simon Kirkland and incorporated on the 23rd of July 2002 with the aim of providing high quality, cost-effective consultancy, management and administration services to sports organisations.

Our vision is:

Transform sport and physical activity through empowering and inspiring people.

Our mission is to:

Provide solutions that add value and drive positive change, reflecting the diverse needs of sport and physical activity.


The company has evolved considerably since its evolution, increasing the range of products and services on offer with new business areas emerging thanks to the considerable knowledge and experience within the senior team.

The company is underpinned by a strong graduate training and development approach. We have a defined mission:

In developing people and organisations in the sport and physical activity sector, we will:

  • Deliver high-quality products and services
  • Develop solutions that drive change and maximise impact
  • Provide accessible learning and development opportunities

Our values were derived from Simon’s experience of working with other consultancy companies as a client. He felt that many provided services to suit the timescales of the consultant and not always the requirements of the client, as well as a feeling that quality service values and standards were not always adhered to.

Our values are very important to us and shape and drive the work that we do at all times. As a whole staff team, we review these regularly to ensure they continue to define who we are as a company.

Our Core Values

Passion: Inspired by our mission, we are driven to make a difference.

Integrity: We commit and hold ourselves accountable to the highest standards of ethics.

Excellence: We strive for high quality by challenging, reflecting, learning and improving.

Togetherness: We use the power of collective working to share, empower, educate and innovate.

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