Sports management consultancy

Recruit into Coaching Programme

The overall aim of the Recruit into Coaching (RiC) programme is to recruit and deploy 10,000 new volunteer coaches by 2011.

The Recruit into Coaching programme was announced by the secretary of state for Culture, Media and Sport, James Purcell on 24th September 2007. The total investment into RiC between April 2007 and March 2011 will be 5 million pounds.

Recruit into Coaching will be focused on the 70 most deprived areas of England as identified through the highest ranked local authorities based on the Indices of Multiple Deprivation. As sport can make such a positive impact on the quality of life of millions of people, it can also be used to improve the lives of people who wish to coach. It is vitally important that coaches get the right start in making sport safe, fun, and a rewarding experience. It is therefore vital that all new sports coaches are appropriately trained and qualified to work in this field.

The RiC programme has been split into two environments – schools and communities. 5,680 Coaches will be delivered through the network of specialist sports colleges/schools sports partnerships and 4,320 through the County Sports partnership network (community setting). The school setting is delivery is being lead by the Youth Sport Trust and the community setting via Sport England.

Sport Structures Coaching Communities programme is the template upon which the national Recruit into Coaching programme is based. The Coaching Communities programme won the Intervention of the Year Award at The sports coach UK dinner 2008.

Sport Structures were commissioned by Youth Sport Trust and Sport England to create toolkits to aid the delivery of both aspects of the Recruit into Coaching programme in 2009.

Sport Structures lead the delivery of Sandwell RiC programme and continue to provide support to Birmingham RiC programme. For further information on these programmes contact;

Amy Heppingstall
t 0845 450 9433¦ f 0845 450 9433 ¦ m 07917 388 169


Coach intervention 167

2010 - 2011 will see the coach team supporting delivery of the Birmingham Recruit into Coaching Programme. This will involve the completion of a Training Needs Analysis (TNA) for each individual from which a Personal Development Plan will be created.

In addition, we will be delivering the Sandwell Recruit into Coaching Programme. This will include delivery of sports coach UK workshops, a National Governing Body Award and work placement opportunity for each candidate.