Research toolbox - Measure for Leisure

Successful measurement in sport, physical activity and leisure is essential in supporting evidence based decision making. We provide a comprehensive research toolbox - Measure for Leisure, which allows you to select a number of research options:

• Membership or workforce audits and profiling
• Desk based review of documentation and national data sets
• Programme and project monitoring or evaluation
• Performance measurement
• Statistical data analysis or interpretation
• Data set interpretation (IMD 2007, Active People, Active Places, Market Segmentation)
• Open Space and PPG17 studies
• Geographical mapping of facilities, demographics, participants

Creating an evidence base requires the collection of reliable and consistent data. We can assist in gathering information through:

• Surveys - sample development, question design, production of hardcopy and online surveys, incentives
• Focus Groups - trained facilitators, session structure, data recording, venue booking and scheduling
• Interviews - structured or semi structured formats, face to face or telephone, venue booking and scheduling
• Market Research - national distribution, telemarketing, database management and boosting

Analysis is esential for interpreting and promoting understanding of data and there is little benefit to collecting and storing data without the provision of an analysis process. We analyse data through:

• SPSS^TM a leading worldwide software package for analysis of social research for producing detailed statistical analysis
• Mapinfo^TM software a Geospatial Information System (GIS) for producing maps at output area, town, county, regional or national level
• An experienced coding process resulting in the production of categories the development of case studies